Vine pruning

Made simple

Short lessons and interactive exercises that teach your pruning method in any language

Discover Now!

Pruning in Vineyards

writes the story of your harvest

Hectares of vineyards worldwide

0 M

1/4

Vines are non-productive

Pruners to train

Pruning is the most critical job in the vineyard and the hardest to standardise across seasonal crews.

Quality risk

Poor or imprecise pruning drives trunk diseases and premature vine death, hurting yield and grape quality.

Training burden

Every year, new crews must be taught from scratch. Turnover is high; contractors vary; crews speak different languages. Training becomes recurring, costly, and hard to monitor.

Rising complexity

Mechanization, tighter labor markets, and climate stress make pruning more technical, demanding gentler cuts and consistent decisions.

Expertise bottleneck

True mastery is scarce. Without clear rules and verification, cut decisions drift—row by row, year after year.

Marco Simonit, CEO of SIMONIT&SIRCH

Our solutions

Digital Vine Pruning Training

Short lessons and interactive exercises that teach your pruning method in any language.

Discover Now!

AI / AR Pruning Glasses

Augmented-reality overlays suggest pruning decisions right in your view, guiding decisions without breaking your flow.

Learn More

Our story

Simonit & Sirch: from field craft to clear principles

Since 1998, Marco Simonit and Pierpaolo Sirch have led international pruning consulting and training, codifying principles that protect sap flow and vine structure (ramification, small cuts on young wood, continuity of sap, and “respect wood”). They also launched the Vine Master Pruners Academy in 2021 and published award-winning manuals

3D2cut: applying AI to make good pruning repeatable

Co-founded with Simonit & Sirch, 3D2cut began by developing AI/AR guidance with research partner Idiap: a prototype on AR glasses recognizes vine structure and suggests cut zones in the pruner’s view. Supported by The Ark foundation, this work produced a functional prototype and a scientific publication.

While the AI/AR glasses remain a key R&D track, we’ve shifted our primary focus to the Digital Vine Pruning Training platform, bite-sized videos and interactive exercises, including cut simulations, that teach each pruning method and let managers verify readiness.